Your own cow
Did you ever think of buying your own cow? Yvo van Rijen came up with something that makes it possible to do that. Well not a living cow, like a farmer has. But your own cow in meat.
WHAT
Koopeenkoe.nl what literally mean “Buy a cow”, is a website where you literally can – buy a cow. You can also collectively buy a cow, where more people chip in. When you do that, all the meat will be divided among the participants. Yvo van Rijen named his idea Crowdbutching.
He buys a lot of cows from farmers and puts them online including the number of their yellow ear tag. When people see the cow online, they can buy it. Once the whole cow is sold, it is slaughtered and shipped to the costumers. This way there are no supermarkets or wholesalers between the customer, as it is directly bought from the farmer. The packages are special made to keep the meat fresh. This year, koopeenvarken.nl and koopeenkip.nl are also launched. Which means buy a pig and buy a chicken. Here you can buy your pork or chicken, with a similar concept.
WHY
This is a new way to deal with our food. The animal will only be slaughtered if it is purchased, so no animals are slaughtered unnecessarily. The meat wont be wasted, because they use all parts of the cow. This idea fits with our 'conscious eating lifestyle' that we have today and the trend transparency. You buy your cow directly from the farmer, so you know where your meat comes from, rather than when you buy it at the grocery store and you don't know what else happened with it. Furthermore, you know the farmer gets a fair price for their product and that the animal has had a good life. It is a new way to reduce the food waste and not unnecessarily slaughter animals.
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Sources
http://www.rtlnieuws.nl/sponsored-special/hoe-technologie-de-foodwereld-op-zn-kop-zet
https://www.koopeenkoe.nl/?gclid=Cj0KEQjw1v66BRCV-6rh6s-Biu8BEiQAelpuiwQA0FYsrlh11NUEgQTQb5Ck6YotDvbVV_3-EPymfvMaArfD8P8HAQ
http://uitpaulineskeuken.nl/2015/04/review-koop-een-koe.html
Fig 1 - http://uitpaulineskeuken.nl/wp-content/uploads/2015/04/Logo-Koopeenkoe.nl_.jpg
Fig 2 - http://uitpaulineskeuken.nl/wp-content/uploads/2015/04/koopeenkoe-2.jpg