A whole new shopping experience
If you love fashion, you probably already know H&M. H&M is a fashion store that’s popular worldwide and has a payable collection. They have different collections for women, men, kids, cosmetics, accessories, sporting and they even have a home collection. H&M also has collaborations with designers now and then.
Normally there weren’t any stores where you could find all of the collections from H&M, but now there is. H&M is opening three new flagship stores in the Netherlands. These stores are selling all collections of H&M at ones. You can find the stores in Amsterdam, Rotterdam and Den Haag. The stores are bigger and even more beautiful than we normally see from H&M.
The new stores are located in historic, monumental buildings. There are 6 levels in each building which are specially designed for the collection that you find there. Shopping in the new H&M stores is a whole new experience, because the stores are so big and have an amazing design. If you want to see everything in the whole store, you can easily walk a whole day through it.
There even is a style advisor service, where you have the change to shop with a personal stylist, to find the clothes that fits you best. For the small children there is a kids corner, where they can play while mommy is shopping quietly. And for older children there is a corner where they can hangout and chill so they don’t get annoyed and bored while their mother is shopping. All these things make shopping at H&M more relaxed and more fun.
H&M’s flagship stores fits to the experience economy. Shopping at one of the stores is a whole experience, the stores are beautiful designed and you even get the change to have your own stylist. Now a day’s shops have to do more to keep their costumers happy and entertained. In the flagship stores from H&M, you get the entertainment that you want! So let’s go shopping.
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Sources:
Fig. 1 - https://az694511.vo.msecnd.net/image-cdn/467cd863-40c4-48d5-8176-bf3aa5117f9b
Fig. 2 - http://static.vogue.nl/uploads/media/image/h-m-opent-flagship-store-in-den-haag-2.jpg
http://www.vogue.nl/artikel/h-m-opent-twee-flagshipstores-in-nederland-1591
http://www.glamour.nl/lifestyle/nieuws/artikel/h-m-opent-flagship-store-in-den-haag
http://www.fashionunited.nl/Nieuws/Leads/H%26M_viert_25e_verjaardag_met_flagshipstore_Rotterdam_2014101645183/